Adverstising.
The internet is the first real worldwide medium. Now advertisers are putting more and more of their money on reaching web-surfers eyeballs.
Chrysler's internet advertising budget will grow from $200 million in 2004 to $400 in 2006. Wow!
Just a reminder of how rapidly and fundamentally the internet has changed the world.
"Google effectively reinvented online advertising with the targeted, classified-like text links that you now see everywhere. Soaring profits from selling those ads have helped drive Google's stock market capitalization to some $85 billion, making Google the most highly prized media company in the world. But while the old guard is keeping a watchful eye on Google, the company they really fear—and the one advertisers increasingly love—is Yahoo."
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