Amazing to me how quickly the commercial landscape has changed for digital video. It was, what, one month ago that Apple introduced the iPod with video? And now, the technology that no one talked about before that, has got every media company scrambling to line up their deals.
They sniff this could be the Next Big Thing, like digital music after the iPod made it user-friendly in 2001.
"The deal bears some similarity to recent agreements NBC and ABC have struck with DirecTV and Apple Computer. All are meant to adapt the business model of a broadcast television network to changing technologies and viewer habits, and find additional ways to be paid, beyond the advertising that has been broadcasting's sole source of revenue."
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