Google would seem to be the poster company of globalization. After all, their mission is to organize and accessize the world's information.
It is not only tremendously helpful to users, but it is also beginning to pay off, since it is helpful to sellers and advertisers, too. So while the world is globalizing, it is segmentizing in advertising and sales. Google's expanding reach into these markets is scaring executives of big companies like Wal-Mart.
"Google, which tends to keep its plans secret, certainly has the wealth to fund ambitious ventures. Its revenues are growing by nearly 100 percent a year, and its profits are rising even faster. Its executives speak of the company's outlook only in broad strokes, but they suggest all but unlimited horizons. 'We believe that search networks as industries remain in their nascent stages of growth with great forward potential,' Eric Schmidt, Google's chief executive, told analysts last month"
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