Concise and insightful commentary that can give leaders direction for the future:
"The Knowledge Economy is giving way to the Creative Economy. Information has become a commodity like coal or corn. People once thought that superiority in technology and information would ease the economic pain of outsourcing manufacturing to Asia. But it turns out that a good deal of knowhow--software writing, accounting, legal work, engineering--can be outsourced to places like India, China, and Eastern Europe, too.
"The solution: Focus on innovation and design as the new corporate core competencies. To prosper, companies have to constantly change the game in their industries by creating products and services that satisfy needs consumers don’t even know they have yet. That’s how loyalty is built. Mastering new design methods and learning new innovation metrics are the keys to corporate success, if not survival. Smart companies now have a senior-level executive charged with driving innovation or sparking creativity. Perhaps it’s even the CEO."
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