The worldwide economy is going through a fundamental shift from local markets to a global market. Technology of all kinds is driving it, from production to distribution, and especially in advertising.
Advertising revenue on the internet will grow from a little under 5% of all advertising dollars to over 10% in the next 4 years.
"The firm now expects the global online ad market to grow at a 25 percent clip annually for the next five years, up from a previous forecast in the low 20 percent range.
In the next year the Wall Street firm expects the online ad market to grow to $26.4 billion worldwide and to $33.2 billion in 2007.
Forrester Research, meanwhile, said that those who have the Internet are spending more than 30 percent of their media time nowadays online, a metric that prompted JMP to increase its market share expectations for Internet advertising in the U.S.
JMP now expects online advertising at $13.2 billion in the United States this year, or 4.7 percent of total advertising revenue, to soar to $35.9 billion in 2010, when the Internet will command 11.1 percent of all ad dollars spent."
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