Here's a report of users coercing a website into altering its policy. Where will this lead?
"'Social media is something of a Pandora's box,' said Internet analyst Greg Sterling of Sterling Market Intelligence. 'Communities create deeper engagement, word of mouth and viral promotion of your content. That's how sites like MySpace and YouTube got to be so popular. The other side of that is that it's often hard to police communities. You have to be willing to tolerate certain things you wouldn't tolerate from your own employees.'"
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